On 25 October we held our first summit on brand growth, ‘How to grow and change the game’. This video is the second in a series showing the highlights of the day.
In the part of the day entitled “how to grow everywhere” Allan Pamba of GSK, Frederik Ottesen on Little Sun and James Turner of Dyson discuss how to reach new customers in new places. The discussion is facilitated by Robert Jones, visiting professor at University of East Anglia and Head of New Thinking at Wolff Olins.
Watch an earlier video in the series here: How To Grow - overview