Firefox OS Case Study
Mozilla has been a pioneer and advocate for the Web for nearly 15 years. But with the world gone mobile, they needed to translate their mission beyond the desktop and expand their reach to mobile platforms and additional users. A new mobile operating system was born bringing the power of Firefox and the open web to the world. Mozilla needed a brand for this new offer to help them articulate the proposition, launch in new markets and bring partners along.
Wolff Olins partnered with Mozilla to create a new brand based on the idea that Firefox OS is a catalyst for individual and collective progress. The new identity reinforces that the brand is going to new places and spaces by literally unleashing the Fox, symbolizing the freedom that more people will have to take advantage of the full power of the web. The visual expression is based on the principles of being bold and dynamic yet simple and straightforward with a friendly, human spirit. These same principles guide the brand and product messaging and reflect the overall experience upon which Firefox OS is built.
Mozilla unveiled Firefox OS at the 2013 Mobile World Congress in Barcelona and it was received with high acclaim by partners and the press. We're happy to have played a role in helping Firefox create a new brand that isn't restricted by current technology ecosystems and empowers people everywhere to blaze their own trails, amplify their voices and transform the future.