Wolff Olins' passion and support puts me at a loss for words. Everyone has fallen in love with the work they've done for i2. I'm ever grateful!
i2 Institute for Imagination and Ingenuity
Renowned Saudi Arabian scientist, Dr. Hayat Sindi, came to Wolff Olins with the ambition to translate her passion for science and social innovation into a solution for unemployment in the Middle East. Despite substantial government investment in education and training, roughly 43% of 20–24 year olds in Saudi Arabia are still unemployed. With nearly 40% of the Arab population being 18 years old or younger, the region needs a solution that’s both sustainable and scalable.
Wolff Olins helped create the i2 Institute for Imagination and Ingenuity, an ecosystem of entrepreneurship and social innovation for scientists, technologists and engineers in the Middle East and beyond. i2 will provide scholars with the inspiration, training and tools to contribute to society and to the market. We worked closely with Dr. Sindi on all aspects of the brand, including naming, visual identity, writing, website development, communications, and the global launch presentation for the 2011 PopTech conference in Camden, Maine.
The name boldly expresses a formula for innovation and self- realization—imagination activated by ingenuity. The Middle-Eastern origin and universal relevance of i2’s mission is expressed by an Arabic-inspired logo created with roman characters, and a verbal system employing Arabic and English integrated with the i2 name. The strong, vibrant color palette expresses optimism, the diversity of minds i2 hopes to attract, and a spectrum of opportunity for the youth, for the country, and for the region.
Since announcing i2, the institute has received overwhelmingly positive feedback. i2 has been heeding the strong responses and voices of the youth, while Dr. Sindi has been meeting with potential investors around the world, from private and corporate donors, to the Saudi government, as well as institutional and educational partners, some of whom, like Wolff Olins, will sit on i2’s board of directors. An action plan has been created, and a business plan is in development with help from i2’s partner network, leading up to a formal launch in Saudi Arabia in the fall of 2012. Applications will then be opened up to i2’s future innovators, who will be selected for an intensive one-week workshop from which the final selection of i2 fellows will be made. Like Dr. Sindi, we see the need for opportunity, innovation, and new industry throughout the world, and are excited about our ongoing partnership to realize i2’s ecosystem of innovation.
i2 Institute in Fastco Design
What's in a logo? Fastco Design interviewed Wolff Olins' ECD Todd Simmons and i2 founder Dr. Hayat Sindi to discuss the implications for brand when designing for such a specifically social organization. Read more about the i2 project and their advice here: http://bit.ly/n6VqbQ
Introducing i2 Institute for Imagination and Ingenuity
Earlier today, Dr. Hayat Sindi launched i2, the Institute for Imagination and Ingenuity at the PopTech 2011 conference in Camden, Maine. A leader in both science and social innovation, Dr. Sindi created the institute to bridge the gap between education and opportunity in the Middle East. She worked with Wolff Olins to design a program that will guide, inspire and give hope to youth in the science, engineering and technology disciplines, equipping them with the tools and resources necessary to contribute directly to the global marketplace. Wolff Olins is proud to collaborate with such an inspiring game- changer for social good in the world. http://www.i2institute.org/
Read more on Hayat's remarkable story here: http://bit.ly/pPfvNZ